摘要
随着大数据技术的深入研究与应用,运营商的专注点日益聚焦于怎样利用大数据进一步提升精准营销的成功率。目前某省级运营商已发展近700万家庭宽带用户,拥有大量的家庭用户上网行为数据。然而目前基于个人维度的用户标签体系已无法支撑家庭用户的营销。探讨如何针对家庭宽带用户建立标签体系,优化用户画像,提升营销成功率。
With the further research and application of big data technology,operators increasingly focused on how to use big data to improve the success rate of precision marketing. At present,the operator in one province,which has developed more than 670 home broadband users,has a large number of home users online behavior data. However,currently based on the personal dimension of the user label system has been unable to support the marketing of home users. It discusses how to establish a label system for family broadband users,how to optimize the user profile,and how to improve the success rate of marketing.
出处
《邮电设计技术》
2017年第7期80-84,共5页
Designing Techniques of Posts and Telecommunications
关键词
精准营销
标签体系
用户画像
Precision marketing
Label system
User profile
