潍坊风筝产业发展的现状、问题与对策

The Current Situations, Problems and Countermeasures of Kite Industry Developed in Weifang

风筝作为城市名片,有力地促进了潍坊市的发展。如今,风筝制造产业、风筝旅游产业、风筝文化创意产业却遇到了制作技艺传承乏力、开发模式固化、同质化严重、群众参与度不高等瓶颈。为进一步促进风筝产业的发展,提出培养工艺传承人、挖掘本土民俗文化资源、利用新媒体进行宣传、组织专业机构等建议。

As a city card, kites have greatly promoted the development of Weifang. However, the kite manufacturing industry, kite tourism industry, and kite cultural creative industry all have encountered problems such as weak inheritance of production skills, less-creative of the development model, serious homogenization and the lack of mass participation. To further promote the development of kite industry, some suggestions are put forward, such as cultivating craft inheritors, excavating local folk culture resources, using new media to propagandize and organizing professional organizations.