抛锚式教学法在市场营销课程中的实证研究

Empirical Study of Anchored Teaching Method in the Marketing Course

本文将抛锚式教学模式运用于市场营销课程中,通过一个学期的完整教学,实验证明采用抛锚式教学法能在一定程度上提高学生的学习成绩和提升学生的营销能力和实际操作能力。

This paper applies the anchored teaching model to the marketing course. Through a full semester of teaching, the experiment proves that the method of anchoring can improve students＇ academic performance and improve their marketing ability and practical ability.