共享单车行业发展的若干问题探析

Analysis on some problems in the development of shared bicycle industry

在共享经济进入单车行业之后,共享单车的发展引发了理论界定与管理实践等问题,对共享单车与共享经济的关系、共享单车市场横向与纵向竞合关系、公共单车与共享单车的经济社会影响、共享单车市场的规制政策等进行研究。研究认为,共享单车是人们出行方式在共享经济外延上的应用,共享单车市场上不同的营运模式引发不同程度的横向竞争,促使产业链从线上、线下的纵向整合实现资源优化配置;应利用市场资源对公共单车与共享单车进行合理配置,采用企业为主、政府为辅的协同合作模式;在借鉴网约车规制措施的同时,还需加强共享单车平台企业资产运营管理;针对消费者,共享单车企业应建立诚信制度和激励机制,政府应将消费者行为纳入社会征信体系,重点在于引导,消费者应加强责任意识和法律意识,履行相应的使用义务。

After the sharing economy into the bicycle industry, the development of shared bicycles has led to the definition of theory and management practice. This paper analyzed the relationship between shared bicycle and shared economy, the horizontal and vertical competation and cooperation relationship of shared bicycle market, the social economic impact of public bicycle and shared bicycle, and the regulation policy of shared bicycle market. The results show that shared bicycle is the application of traveling way on the shared economic extension. The different modes of operation in the bicycle market trigger different levels of horizontal competition, so that the industrial chain can be optimized from the vertical integration of online and offline. The use of market resources for public bicycles and shared bicycles should be rationally allocated. Business-based and government-assisted collaborative mode of cooperation should be applied. In reference to the network car-hailing control measures at the same time, the shared bicycle platform for enterprise asset management need to be enhanced. The shared bicycle enterprises should establish the integrity system and incentive mechanism for consumers. The government should take consumer behavior into the social credit system focusing on guidance. Consumers should strengthen the sense of responsibility and legal awareness, to fulfill the corresponding use obligations.