摘要
二胎政策让中国又迎来一次生育潮,企业和商家也盯上了母婴这个持续增长的市场。随着80、90年代出生的第二代婴儿潮人口进入婚育期,加之婴幼童人口基数庞大,母婴刚性需求将长期存在。罗兰贝格最新报告显示,中国母婴市场将以每年15%的速度增长,每年可新增超300亿元母婴消费,2020年整体市场规模接近3.6万亿元。
With the 80s and 90s enter the marry ages,they are allowed to have two babies, and the huge number of babies are already existed,Maternal and child rigid demand will exist for a long time.According to the latest Roland Berger report,China maternal and infant market will grow with annual increasing rate of 15%, new maternal consumption will increase more than 30 billion Yuan. In 2020, the overall market scale will close to 3.6 trillion Yuan.
