摘要
为了跑一次马拉松、为了看一场演唱会……旅行正在同消费一起升级,人们不再满足于走马观花似的浮光掠影,而是更为关注场景、更从兴趣出发。一项调查显示,在今年国庆出游大军中,近六成为女性游客,消费能力更强的25~40岁群体成为出游主力军,占比达58%。与过去的＂买买买＂相比,国人出境游更加注重旅游本身的品质和深度,＂像当地人一样去生活＂正在成为国人出境游主要诉求,更愿意把钱花在体验上。
For a marathon or a concert, traveling is upgrading with consumption, people no longer feel satisfied with ordinary landscape on the fly, but care about scenes that from their own interest. During the the 'Golden Week' holiday in the first week of October, a research found that, nearly 60% of travelers are female, and the groups of 25 to 40 ages are the main force, which contains 58% of the whole during the week. Comparing to the buy settings in the past, Chinese people prefer the quality and depth of traveling, 'like a local person to live here' is becoming the main need for them, and they also like to spend money to experience.
