论网络空间主流话语权传播路径的优化

On the Optimization of the Transmission Route of Mainstream Discourse Power in Cyberspace

话语权是人们对于某一社会现象提出自己的看法,并使他人认同、接受进而影响其行为选择的能力。网络空间主流话语权传播是保证社会良性运转的重要因素,优化网络空间主流话语权传播路径,宜把握"四个坚持":坚持党性原则,以议程设置引导网络空间的思想舆论;坚持真实原则,以内容把关净化网络空间的传播风气;坚持大众立场,以意见领袖优化网络空间的传播视角;坚持依法管理,用制度规范强化网络空间的传播格局。

Discourse power is the ability of people to make their own opinions about a social phenomenon, and to make others a- gree, accept and influence their behavior choice~ The network mainstream speech power dissemination is the important factor to guar- antee the social benign movement. Optimization of the network space is the fight of the mainstream discourse propagation path, and should grasp the four principles ： to adhere to the principle of party spirit to guide the agenda setting of cyberspace public opinion; ad- here to the principle of truth to purify the network content cheeks the spread of space atmosphere ; adhere to the public position to lead the perspective of communication network optimization space; adhere to the law administration to strengthen the network space system with standard communication pattern.