白酒产业复苏 立足核心之变

Recovery of Liquor Industry Based on the Change of Core

我国白酒产业经过新一轮调整后,市场逐渐回暖复苏。大的知名品牌酒企通过重组、兼并、扩张及丰富产品链条,行业集中度大幅提升,生产经营趋势呈现优中更优、强中更强的新业态。复苏中的传统酒行业,名酒酒企在主动适应转变发展和增长方式,由品牌、规模效益向特色、品质效益转变;传统酿造向智能、智慧酿造转变;传统消费方式向理性消费、健康消费转变;传统营销方式向互联网+名优品牌+体验+定制+物联网,扩大市场需求转变。转变是创新、是升华,也是企业发展的必由之路,但在转变和升华过程中,工匠精神始终是企业塑造与倡导的一种精神,更是产品本身所蕴含的品质价值。因此,企业主动进行战略调整,立足管理变革,必须借助于匠人、匠工、匠心和传统文化、企业价值观的代代传承,如此,企业才能永葆蓬勃之生机。

The liquor market recovers gradually after a new round of adjustment of China＇s liquor industry. The production and operation tend to be much better and stronger in large well-known liquor enterprises through the reorganization, merge, expansion and enrichment of the production chain. Famous liquor enterprise adapts the change of development and growth mode actively during the recovery, changing from brand and scale economies to the characteristics and quality economics; from traditional liquor making to intelligent and wise liquor making; from traditional consumption to rational and healthy consumption; from traditional marketing to expanded marketing of internet ＋ famous brand ＋ experience ＋ custom ＋ custom ＋ internet of things. Therefore, change is innovation, sublimation, and also the only way for the development of enterprises. However, the craftsmen＇ s spirit is always the spirit shaped and advocated by the enterprise, and furthermore the quality value of the product itself. Therefore, enterprises can keep vigorous vitality through the adjustment of the strategy actively, basis on the change of management, inheriting the craftsmen＇ s spirit, ingenuity, traditional culture and enterprise ＇ s value generation by generation.