基于企业文化因素对中小企业营销管理影响分析——以大连鑫凤集团为例

Analysis of Enterprise Culture Factor Influence on Small and Medium Enterprise Marketing Management——Take Dalian Xinfeng Group as Example

在当今的经济环境中特别是在习近平总书记提出"一带一路"战略的大背景下,市场变得越来越有活力。市场的活力性致使其在经济中独占鳌头,而中小企业在其中扮演的角色更是格外重要。中小企业的企业文化对企业的营销管理有一定的影响作用。本文从企业文化和营销管理的关系角度分析,首先对当下中小企业文化研究进行相关总结,然后找出当下存在的问题并给予归纳和意见,接着引用大连鑫凤集团的案例对文章进行实例表述,最后提出发展方向以及对策。

In today＇s economic environment,particularly in the area all the way to the general secretary Xi Jinping strategic background,the market is becoming increasingly dynamic. Its vitality champion of their cause in the economy, and the role SMEs play is particularly important. SMEs in the culture of enterprise marketing management considerable role in stealth is certain.ln this paper, the relationship between the angle of corporate culture and marketing management analysis.This article.on the current cultural research related to SMEs summary, then find out the current problems and to give advice and induction followed by a reference to the case of Dalian Xin Feng Group is expressed in the article are instantiated. Finally,the development direction and measures in order to create better business development.