微课在高职电子商务专业“网店运营”课程教学中的应用

Application of micro learning resource in “Online Shop Operation” course teaching of e-commerce specialty in higher vocational colleges

文章针对高职电子商务专业"网店运营"课程在课堂教学中存在的问题,分析在课堂教学中应用微课的可行性,并对"网店运营"课程的微课进行设计与制作,最后以课程中"产品市场调研"为例进行微课设计与应用的实践。

In view of the problems existing in classroom teaching of ＂Online Shop Operation＂ course in the e-commerce specialty in higher vocational colleges, this paper analyzes the feasibility of applying micro learning resource in classroom teaching, and designs and makes micro learning resource for the course. Finally, it takes the ＂product market research＂ as an example to practice the design and application of micro learning resource.