“互联网+物流”运营模式下旅游产品发展路径研究——以河南“汝瓷”为例

Research on the Development Path of Tourism Products Based on the Operation Mode of “Internet Plus Logistics”——Taking “Ru-porcelain” of Henan as an Example

互联网科技的运用,不仅为全球信息传递与沟通创造了广阔的平台,也为传统物流产业发展提供了新引擎,进而产生了"互联网+物流"的运营模式,即"智慧物流"。同时,作为服务行业的两大龙头,物流产业与旅游产业的融合发展是未来服务产业实现一体化运作的必然趋势。这种"互联网+物流"的运营模式又进而为旅游产品市场的发展提供了一个新契机,加速了旅游与物流两大产业的融合。文章基于此背景,重点阐释以河南"汝瓷"为代表的旅游产品在与"互联网+物流"的互联互动中实现发展转型的路径。

The use of Internet technology, not only for the global information transfer to create a broad platform and communica- tion, but also provide a new engine for the traditional logistics industry development, resulting in the operation mode of ＂lnternet plus logistics＂, namely ＂intelligent logistics＂. At the same time, as the two leading industry of service industry, the integration and development of logistics industry and tourism industry is the inevitable trend of integrated operation of the service industry in the future. The operation mode of ＂lnternet plus logistics＂ provides a new opportunity for the tourism market, accelerates the in- tegration of tourism and logistics industries. Based on this background, this paper focuses on the path of development transforma- tion of Ru-porcelain of Henan as the representative of tourism products under the ＂Internet plus logistics＂ operation mode.