中国化妆品产业的渠道发展研究

Research on channel development of cosmetic industry in China

回顾中国化妆品产业发展历程,中国化妆品产业销售渠道多样化为本土化妆品的崛起创造了机遇,百货公司、大型超市、化妆品专营店蓬勃发展。与此同时,电子商务渠道为化妆品的销售渠道注入了科技力量。最后,对中国化妆品产业渠道发展的未来进行了展望。

The development history of Chinese cosmetic industry has been reviewed. The diversification of sales channels for Chinese cosmetic industry has created opportunities for the rise of local cosmetic brands. The department stores, supermarkets and cosmetic stores have flourished. At the same time, e-commerce has endowed the sales channels of cosmetics with the benefit of science and technology. Finally, the future development of channels for Chinese cosmetic industry has been prospected.