供给侧结构性改革与体育产业发展:城市“马拉松热”引发的思考

Supply-side structural reforms and the development of sports industry: based on the thinking of city “marathon fever”

运用文献资料调研、逻辑分析等研究方法,探析供给侧结构性改革的内涵、演变及时代背景,并以城市"马拉松热"为研究切入点,基于新供给经济学视角,对体育产业的供给侧结构性改革问题进行研究。认为持续升温的城市"马拉松热"彰显了体育产业发展势头和潜力,也折射出体育产业发展中所存在的供需不平衡问题。经济新常态下,体育产业供给侧改革,要深化体育体制改革,注重供给管理与需求管理相结合,实施创新驱动战略,提高体育产业的全要素生产率,促进体育产业与相关产业融合,培育多元供给主体,补齐"短板"和增加有效供给等实践路径。

The research methods of literature review and logical analysis are used to explore the sup- ply-side structural reforms＂ connotation, evolution and background, and then taking the city ＂ mara- thon fever＂ for the pointcut, based on current supply-side economics perspective, this paper studied the issue of supply-side structural reform of the sports industry. The city ＂marathon fever＂ highlights momentum and potential of the sports industry development, but also reflects the imbalance between supply and demand during sports industry development. Under the new normal economic phenome- non, the reforms of sports industry supply-side, should focus on the combination of the supply man- agement and demand management ; implement innovation-driven strategy, enhance the total factor productivity （TFP） of the sports industry, optimize the structure of the sports industry, promote the integration of sports industry and related industries, develop multiple suppliers, complete the ＂short- comings＂ , and increase the effective supply, etc.