新媒体时代马克思主义的大众化传播——基于大众传播下的话语转换研究

Popularization of Marxism in Era of New Media——Research on Discourse Conversion Based on Mass Communications

当今社会,新媒体日益盛行,影响日益扩大,甚至对马克思主义大众化传播也产生了影响。但是,这种影响是双面的,在带来前所未有的机遇的同时,也对旧有的传播模式形成了巨大的冲击。在传播过程中,话语转换是其重要环节,所以必须提升新媒体的应用水平,以提高话语转换能力。尤其在"互联网+"时代,应充分依托新媒体的技术优势,建构新型的话语转换机制,推动马克思主义大众化的广泛传播。

In today＇s society, the new media is becoming more and more popular, exerting anincreasing influence and permeating all aspects, even in the popularization of Marxism, but this influenceis two-sided, bringing unprecedented opportunities at the same time. It also has a huge impact on thetraditional communication mode. In the process of communication, discourse conversion is an importantlink, so it should improve the application level of new media in order to improve the ability of discourseconversion. In the era of ＂Internet plus＂, we should fully rely on the technical advantages of the newmedia to construct a new type of discourse conversion mechanism to promote the popularization ofMarxism.