公安院校品牌建设情况调查研究——以南京森林警察学院为例

Research and Investigation on Police College Brand Construction: A Case Study of Nanjing Forest Police College

以南京森林警察学院为样本开展调研发现,学校品牌知名度和美誉度不够,师生品牌意识较强;师生对学校顶层设计尚未完全达成共识,存在两极分化;品牌建设影响因素较多,建设渠道和手段丰富;网络媒体信息传播作用大,师生依赖度高;品牌建设的作用获得师生广泛认可。在后续建设中,应强化品牌意识,提升公安院校顶层设计共识,积极利用新媒体,持续、系统地推进公安院校品牌建设。

Nanjing Forest Police College-based investigation suggests inadequate college popularity and reputation, no consensus between students and teachers about college top design, numerous affecting factors for brand construction, great function of network media information communication, and teachers and students＇extensive recognition of brand construction effects. In the follow-up brand construction, efforts need to be made to strengthen brand awareness, impprove the general consensus about police college top design, and actively use the new media to systematically promote police college brand construction.