马克思主义大众化传播的路径选择——乔布斯营销传播策略的启示

The Path Selection of the Public Dissemination of Marxism——The Revelation of Jobs' Marketing Dissemination Strategy

推进马克思主义大众化传播是时代的呼唤,根据马克思主义大众化传播的现状,从传播学的视角学习借鉴乔布斯的营销传播策略,坚持理论创新与社会实践相统一、价值引领与情感认同相统一、理想信念与阵地建设相统一,以话语创新推动马克思主义大众化传播,在跨领域融合中拓宽马克思大众化传播渠道与路径,构建富有中国特色的马克思主义大众化语言体系。

Promoting the public dissemination of Marxism is the call of the Times. Based on the current status of the public dissemination of Marxism, we can learn from Jobs＇ marketing dissemination strategy, from the perspective of communication. It is suggested that we adhere to the union of theoretical innovation and social practice, the union of value leading and emotional identity, and the union of belief and position construction. We should also promote the public dissemination of Marxism by discourse innovation, to broaden the spread of Marx＇s vision in the multidisciplinary integration and build a Marxist popular language system with Chinese characteristics.