健康旅游的基本特征和开发模式研究

The Basic Characteristics and Development Models of Health Tourism

以健康旅游为研究对象,在对国内外健康旅游的发展历程进行分析和对健康旅游概念全面认知的基础上,将健康旅游分为恢复健康、延续健康和丰富健康三大类,梳理出健康旅游产品体系,并总结出健康旅游的生态性、区域性、康复性、复合性和文化性五大基本特征以及"原生态化""一区一品""互联网+健康+旅游""资源深度融合"四种开发模式。

Taking the health tourism as the research object,the article analysis of the development of health tourism at home and abroad.Based on the concept of health tourism comprehensive cognition,health tourism market is divided into three models,which were the wellness seniors,the fashion young people,the business people of hoping relaxing.Then,based on the above research,the paper summarizes five basic characteristics of health tourism,which were ecological,regional,rehabilitation,complex and cultural.At the same time,the writer put forward four development models including "original ecology","one district one product","net+ health +tourism"and"deep integration of resources".