美丽乡村建设背景下农村商品包装设计策略探析

Exploration and Analysis of Rural Commodity Packaging Designunder the Background of Beautiful Countryside

在美丽乡村建设中,农村商品经营是发展农村经济,增加农民收入的重要手段。但是由于农村商品缺乏现代包装设计理念,严重制约了农村商品在市场中的流通。文章以农村商品包装目前存在的问题和分析为出发点,梳理影响农村商品包装的设计因素,探讨美丽乡村建设背景下农村商品包装的设计策略,从而发挥现代包装设计在美丽乡村建设中促进农村经济产业升级方面的积极作用。

Construction In the beautiful countryside construction,ru ra l commodity business is an imp or ta n t rural economy and increasing farmers’ income. However,the lack of modern packaging design philosophy in ru ra l commodity has severely restricted the rural commodity circulation in the market. With problems existing in the rural crelated analysis as a starting point,this paper sorts out the factors affecting ru ra l commodity prural commodity packaging design under the background of the beautiful rural construction,so that the modern pcould play a positive role in promoting the upgrading of rural economy in the beautiful countryside construction