高职财经类课程项目教学法探索——以《广告策划》课程为例

The Exploration of Project Teaching Method for Financial and Economic Curriculum in High Vocational College

在高等职业教育教学改革中,项目教学法已经成为高职课程开发和实施的一个重要方法。本文从项目教学法的定义及特点出发,在研究和借鉴项目教学法在高职工科类专业应用的经验基础上,分析了当前高职财经类课程开展项目教学存在的困难,并以《广告策划》课程项目教学探索为例,总结了高职财经类课程项目教学的实施要点,最后从高职财经类课程项目教学的效果、问题、经验三个方面进行了反思,希望项目教学法在财经类高职院校的获得实施与推广,提升财经类高职专业课程教学的质量与效果。

In the teaching reform of higher vocational education,the project teaching method has become an important method of curriculum development and implementation of higher vocational education. Based on the definition and characteristics of the project teaching method,This paper analyzes the difficulties of project teaching in financial and economic curriculum in higher vocational college,taking advertisement planning curriculum as sample,summarizes the key points of implementation project teaching method in High Vocational College,then concludes from the three aspects of the teaching effect,problems and experience about the project teaching method,hoped the implementation and popularization of project teaching method in higher vocational colleges,to enhance the teaching quality and effect of finance and economics curriculums in High Vocational Colleges.