“互联网+”背景下家纺产业生态演进路径

Study of Eco Evolution Path of Textile Industry Under the Background of Internet Plus

在"互联网+"趋势下,家纺产业价值创造、价值实现与价值传递环节发生了变革,产业价值链被重置,出现了全媒体传播、C2B规模定制、O2O模式以及协同智能价值创造等多种创新发展路径。通过对家纺产业生态演进路径的研究,探讨了传统企业面对互联网时如何进行合理的转型升级,为传统企业的转型发展提供借鉴。

Under the background of ' Internet + ',home textile industry witnesses the revolutional stages of value creation,value realization and value transmission. During the revolution,the industrial value chain has been reset,all-media transmission,C2 B mass customization,O2 O mode and collaborative creation of intelligent value,and other innovative development paths have emerged. Through the study of the eco-evolution path of home-textile industry,the current paper explores how traditional home-textile enterprises upgrade themselves in the Internet era,which can provide references to other traditional enterprises in need of upgrading and development.