多伦多公共图书馆《广告政策》探析

Analysis of the Advertising Policy of Toronto Public Library

多伦多公共图书馆制定了《广告政策》,包括政策目标、基本原则、声明、范围、具体细则等。论文通过对《广告政策》文本内容的研究发现,总结了多伦多公共图书馆广告项目的六个特点,以期为图书馆界提供借鉴参考。

Toronto Public Library has formulated Advertising Policy, including policy objective, principles, policy statement, scope and specific directives and so on. According to the research on the content of the Advertising Policy, this paper concludes six characteristics of the advertising projects, in order to provide references for library community.