个人因素、社会背景与大学生网络创业绩效——基于创业意愿的中介作用

Empirical Study on the Relationship between Personal Characteristics Social Background and E-commerce Entrepreneurial Performance of College Students——Mediating Role of Entrepreneurial Intention

文章通过对在校大学生网络创业绩效的影响因素进行梳理,构建个人因素、社会背景、创业动机和创业意愿与创业绩效关系模型,运用问卷调查方法,开展大学生网络创业绩效影响因素的研究,并利用实地调查获得的数据,采用结构方程模型进行实证分析。研究结论表明:影响大学生网络创业绩效的因素由大到小依次为个人因素、创业意愿、创业动机、社会背景;创业意愿具有中介作用,即个人因素、创业动机和社会背景,通过创业意愿对在校大学生网络创业绩效产生间接作用。最后,从学生、学校和社会三方面提出了提升大学生网络创业绩效的建议,以期激发高校的创业活力。

This paper constructs the relationship among personalities,social background,entrepreneurial motivation,entrepreneurialintention and online entrepreneurial performance of college students based on summarizing the influencing factors of entrepreneurialperformance. Making an empirical study on the role of these factors in the college students＇ e-commerce performance through SEM modelby using survey data. The result shows these factors of the impact on e-commerce entrepreneurial performance of college students inturn is the personal characteristics,entrepreneurial intention,entrepreneurial motivation,social background,whats more,entrepreneurialintention plays a mediating role. Finally the paper puts forward some suggestions on how to improve the performance and stimulatethe entrepreneurial vitality of colleges and universities from three aspects of students schools and society.