感知产品创新的作用研究--消费者采纳视角

Research on the Role of Perceived Product Innovation——From the Consumer Adoption Perspective

随着智能手机的广泛运用,手机智能技术逐渐被广大消费者所知晓。但是对于多数消费者来说,手机智能技术真正的市场接受率并不高。只有消费者真正采纳手机智能技术,才能促进手机的不断发展。因此,在清理手机智能技术的分类以及技术接受模型等理论的基础上,试图建立手机智能技术的消费者采纳模式的研究,并将创新扩散理论的消费者创新性引入模型,将其作为调节变量,验证消费者创新性会正向调节消费者创新感知对消费者采纳意愿的影响。从研究结果看出,目前消费者对智能手机的商务应用感知易用性并不好。因此,应该加大商务应用的研发力度,同时,更多地去了解消费者的使用现状以及心理诉求。

With the widespread use of smart phones,mobile intelligent technology is gradually known by the majority of consumers.But for the majority of consumers,the true market acceptance of mobile intelligent technology is not high,only consumers really becomethe adoption of smart phone technology,in order to promote the continuous development of mobile phones. Therefore,in the classificationof clean technology and intelligent mobile phone to receive basic model and theory of technology,to study on the mode ofestablishing intelligent mobile phone technology adoption and diffusion of innovation to consumers,consumer innovation theory into themodel,as the variable,consumers will put forward innovative positive regulation effect on consumer perception consumer innovation theadoption intention. From the results of the study,it is not easy for consumers to perceive the commercial application of smart phones.Therefore,we should increase the research and development of business applications at the same time,more to understand the currentsituation of consumers and psychological demands.