基于供给侧视角的农产品电子商务发展策略研究

Research on the development strategies of agricultural products e-commerce based on the supply side

我国农产品电子商务发展迅速,但也面临许多问题,主要来自于农产品生产和流通的"供给侧"。为协调推进农产品电子商务的发展,应在分析我国农产品运行模式及供应链基础上,对影响农产品发展的"供给侧"因素进行研究,从供给侧视角,对农产品电子商务发展进行系统分析,并提出解决策略。

The e-commerce of agricultural products is developing very quickly in China,but there are also quite a few problems in the development. Most of the problems result from supply sides of the production and circulation of agricultural products. In order to coordinate and promote the development of e-commerce of agricultural products,we should make research on the supply side factors which affect the development of agricultural products based on the analysis of the operation mode and supply chain of China's agricultural products. From the perspective of the supply side,a systematic analysis of the development of agricultural products e-commerce should be made to put forward solutions.