“乐跑”现象的成因、发展瓶颈及对策研究——基于社会学视角的分析

The Cause of the "fun run" Phenomenon,the Bottleneck of Development and the Countermeasure Research——Analysis from the Perspective of Sociology

曾被年轻人"抗拒"的长跑运动,近年来,受到越来越多的年轻人推崇,风生水起的马拉松赛事和草根长跑活动就是佐证。运用文献资料法、逻辑分析法等研究方法,从社会学视角,分析了"乐跑"背后的社会原因及"乐跑"发展的瓶颈,认为,长跑运动相关事的包装、媒体对长跑活动的助推以及长跑运动特有的运动体验和功能,是形成"乐跑"现象的主要原因。然而,也存在硬件条件、安全问题等因素,制约这一"潮流"的良性发展,提出了"乐跑"现象发展的一些思考。

Young people have been ＂ resist＂ long-distance running,in recent years,by more and more young people respected,wind and water from the marathon and grass-roots long-distance running is evidence. This paper analyzes the social reasons behind the ＂ fun run＂ and the bottleneck of the development of ＂ fun run＂ from the perspective on sociology,and points out that the packaging of the long-distance running related activities. Boost and long-distance movement unique sports experience and function,is the formation of ＂ fun run＂ phenomenon of the main reasons. However,there are also hardware conditions,security issues and other factors,restricting the ＂ trend＂ of the benign development and put forward some thoughts on the development of ＂ fun run＂ phenomenon.