基于消费者评价的品牌整合策略选择研究

Research on brand integration strategy selection based on consumer evaluation

我国对品牌整合的研究集中于内涵和方式的研究,使得品牌整合与实践存在很大差别。对品牌整合的意义与目标进行探讨,分析品牌整合机制,希望促进企业销售的长足发展。

China＇s research on brand integration focuses on the study of connotation and methods,which makes the brand integration and practice very different. The meaning and objectives of brand integration was discussed,brand integration mechanism was analyzed,hoping to promote the rapid development of enterprise sales.