学术期刊微信公众号传播力研究——基于《图书情报工作》的实证分析

Research on Communication Power of the Academic Journals' Wechat Public Number——An Empirical Analysis Based on“Library and Information Service”

以学术期刊微信公众号传播力为研究对象,探求其评价指标与评价方法,为提升学术期刊微信公众号传播力提供参考价值。采用层次分析法构建评价指标体系,使用三角模糊数对指标赋权,构建出传播力模型,明确了指标的取值方法,并选取《图书情报工作》进行实证分析。实证分析验证了评价指标、模型及指标取值的有效性,发现《图书情报工作》微信公众号传播力表现一般。该结果既有共因,也有特因;这些问题也是学术期刊提升其微信公众号传播力的关键之处。

Taking the communication power of the academic journals’ Wechat public number as the research sample,this paper studies its evaluation index and method,which can provide reference value for the promotion of academic journals’ Wechat public number. The paper uses the Analytic Hierarchy Process to construct the evaluation index system,uses triangular fuzzy numbers to make the index weights,then builds the communication power model,defines the value-setting method for index and selects the＂library and information service＂for empirical analysis. After the empirical analysis of evaluation index,model and the validity of the studied indicator value,the paper finds that the communication power of＂library and information service＂is in general and that it has both the general reason and the special reason. These issues are also the key to enhancing the communication power of the academic journals’ Wechat public number.