基于可持续发展理念的网购包装设计研究

RESEARCH ON THE DESIGN OF ONLINE SHOPPING PACKAGING BASED ON THE CONCEPT OF SUSTAINABLE DEVELOPMENT

随着互联网的发展,人们的生活开始发生剧变,消费方式也是花样百出。网上购物被大多数人所接受,而传统型的商场购物的消费方式正面临着极大的挑战。这是网络购物的一个机遇,如今的包装设计,已不再仅满足于停留在功能的表面,而是在设计的创意思维和表现手法上更为多样化。时尚感,个性化,人性化以及绿色环保等概念设计日益丰富。其中网络产品的包装设计也因为销售的环境发生了变化而产生了不同,并且形成了具有独特风格的新形式。本课题研究的目的在于通过对网络购物时的产品包装的使用感作调查分析,得出基于可持续发展理念的电商时代网络购物产品包装的适用设计方案。

With the development of the Internet, people＇s lives began to drastic changes, consumption is also tricks, Online shopping is accepted by most people, while the traditional shopping mall shopping is facing a great challenge. This is an opportunity for online shopping, and today＇s packaging design is no longer just content to stay on the surface of the function, but in the design of creative thinking and performance practices are more diverse. Fashion sense, personalized, humane and green, such as the concept of increasingly rich design. The packaging design of the network product has also changed due to the change in the sales environment, and has formed a new form with a unique style. The purpose of this research is to find out the suitable design scheme of online shopping product packaging based on the concept of sustainable development through the analysis of the use of product packaging in online shopping.