亳州中医药文化动漫宣传片开发研究

Research on the Development of Animation Advertising Video of traditional Chinese medicine Culture in Bozhou

当前动漫已成为一种宣传和弘扬地方文化的重要形式。该文通过分析讨论,提出充分挖掘亳州本地区独特的中医药文化资源,以开发动漫的形式去宣传这些文化资源,有利于推动亳州中医药文化有效传播,提升亳州文化软实力、促进地方经济发展。

In modern society, animation has become an important form of publicity and promotion of local culture. Through fully tapping the unique culture of Chinese medicine resources in Bozhou, processing of these cultural resources in the form of animation is conducive to promoting the effective dissemination of TCM culture in Bozhou, enhancing soft power of Chinese culture and promoting local economic development.