网台交互业务系统部署及新媒体产品体系的设计

TV Interactive Business System Deployment and New Media Product Design

河南电视台都市频道作为网台交互业务管理平台应用试点频道,在推动节目生产流程向互动化转型方面进行了探索。本文介绍河南台在新媒体网台交互业务方面的建设和发展,内容包括网台交互业务管理平台的架构部署、都市频道的新媒体业务和产品体系、电视媒体互动业务产品的开发流程以及广电新媒体业务人员配置构成建议等。

According to the business characteristic and requirement of CATV, this paper proposes a system of multi-dimensional user viewing behavior analysis based on CATV big data. This system is convenient for operators to customize analysis index, and to quickly draw an audience rating report. It helps radio and television operators to conduct multi-dimensional analysis of user behavior more comprehensively, and to support operational decisions by data.