现行中医理疗社区卫生服务的调查报告

Report on the new business model of Chinese medicine therapy in community service

目的:了解当前居民对社区医疗卫生服务中的中医特色诊疗项目和个体化医疗服务的认知度和途径,为中医理疗社区卫生服务创新经营模式提供参考意见。方法:采用问卷调查法,选择南宁市区内3所中医院和10个社区卫生服务中心,对其就诊的患者进行问卷调查。问卷内容包括居民是否愿意接受中医理疗方法调养身体、对中医理疗的认知情况、了解途径、选择中医理疗的影响因素等。结果:调查结果显示有79%(316/400)的居民愿意接受中医理疗调养身体;32%(128/400)的居民能承受的一次理疗价格为中等价位(50~100元);在多种了解途径中,通过微信平台了解的占56%(224/400);54%的居民选择到市级或以上中医院接受中医理疗;58.25%的人认为在社区进行中医理疗建设是有必要的。结论:在社会经济文化进步的过程中,人们对于通过中医养生保健的愿望愈加凸显,而互联网经济下人们交流和消费习惯的改变是社区中医创新经营发展的契机。

Objective：To know that in community medical service,if the current situation of Chinese medicine specialties and individual service meet the need for health care of residents.Methods：Mainly based on the questionnaire survey＇s empirical analysis,3 Chinese medicine hospital and 10 community were selected,and its separately patients and residents were the objects of investigation.The contents of questionnaire included the wishes if they would like to use Chinese medicine＇s healthcare methods to regulate their health,how much they know about Chinese medicine therapy,the way of acknowledge it,and some possible factors impact their choice choosing Chinese medicine in community.Results：According to the results,79%（316/400）of them choose to adjust their health in Chinese medicine therapy;32%（128/400）of them can accept the middle price for one time healthcare service;56%（224/400）of them know about Chinese medicine therapy through internet platform like We Chat;54% of them prefer the municipal and above Chinese hospitals for the therapy;58.25% of them support the construction of Chinese medicine therapy in community.Conclusion：During the process of development on economic and culture,the need for health care with Chinese medicine of residents have been different,and the Internet economy is changing our communicate and consume style,which is a key to reach the goal of innovative Chinese medicine in community.