摘要
本文以古典名著《西游记》为依据,以西游文化为基础,提出"不看僧面看佛面"的品牌理念。通过分析将书中人物归纳为三类,结合地方特色文化元素对其人物造型进行再设计。品牌推广从萌芽期、成长期、成熟期三个方面逐层推进,在特定区域与文化背景下构建出既符合地方文化特征又顺应时代发展需求的品牌形象,为区域品牌实证研究提供支撑。
On the basis of classical masterpiece ＂journey to the west＂, to thewest culture as the foundation, it proposed ＂do not like＂ brand concept, Throughthe analysis the characters in the book is divided into three categories, combinedwith the local characteristics of the cultural elements of the character of the redesign.Brand promotion from the three aspects of germination, growth and maturity of thelayer to promote, in specific areas and cultural background is built in accordancewith local cultural characteristics and adapt to the demand of the development of thetimes the brand image and to provide support for the empirical on the regional brand,
出处
《设计》
2017年第21期31-33,共3页
Design
基金
江苏省教育厅高校哲学社会科学项目"互联网+"视野下文化创意产业发展路径及品牌塑造研究
项目编号:2016SJD760103
淮安市哲学社会科学界联合会社科类项目"淮安文化创意产业发展路径与品牌塑造对策研究"
项目编号:C-17-63
关键词
西游记
品牌
设计
推广
Journey to the west Brand Design Promotion
