互联网整转成为当前拯救广电网络最为艰难紧迫的战略抉择

Internet Overall Conversion Has Become the Most Difficult and Urgent Strategic Choice for Saving CATV

广电网络完成数字化整转后,没有继续扩大战果,实现互联网整转,失去了向"数字电视+互联网"华丽转身的黄金战略机遇期。目前,广电网络正在快速演变成仅拥有1/4用户的所谓四大网络运营商,用户保卫战也正在演变成令人担忧的滑铁卢。回顾了我国有线电视网络的发展历程,分析了广电网络转企改制后,在激烈竞争的市场环境下出现的战略误区。阐明了互联网整转成为当前拯救广电网络最为艰难紧迫的战略抉择,也是生死存亡之大决战,否则,广电网络将可能又一次快速失去最后发展战略机遇。最后明确指出:实现"数字化整转、双向化整转、互联网整转"是广电网络发展转型、实现三足鼎立、稳健前行的重大战略抉择。

After finishing the digital conversion,CATV has not continued to expand or realize the Internet conversion,thus losing the golden strategic opportunity to become ＂Digital TV ＋ the Internet＂. At present,the network is rapidly evolving into the top four network operators which only cover a quarter of users,and the defense battle for users is turning into a worrying failure. This paper reviews the development of cable TV network in China and analyzes the strategic mistakes in the competitive market environment after the transformation of the CATV network. It is expounded that the internet overall conversion has become the most difficult and urgent strategic choice for saving the current CATV,also an existential battle. Otherwise,the network will probably lose its last strategic opportunity again. Finally,the paper points out that the realization of ＂the overall conversion of digitalization,bidirection and the Internet＂is a major strategic choice for the development and transformation of the CATV network and realization of the tripod and steady progress.