基于知识获取与分享的消费者行为模式研究

A Study of Consumer Behavior Model Based on Knowledge Acquisition and Sharing

【目的/意义】消费者知识获取与分享行为直接影响着消费者决策过程,进而影响着市场主体与消费者之间的互动关系。【方法/过程】从互联网技术发展对知识生产与传播方式的影响入手,对基于知识获取与分享的消费者行为变化趋势进行研究。【结果/结论】互联网技术推动着人类知识生产与传播活动从中心化方式逐步向去中心化方式发展,从而使消费者的知识获取与分享行为发生了革命性的变化,消费者行为模式随之转变,进而推动市场格局从交易走向交往。

【Purpose/significance】The knowledge acquisition and sharing behavior of consumer has a direct impact on consumer decision-making process, and thus affects the interaction between market players and consumers. 【Method/process】 This paper starts with the influence of internet technology development on knowledge production and dissemination mode, then the trend of consumer behavior based on the former is studied.【Result/conclusion】Internet technologies promote knowledge production and dissemination activities from centralization to decentralization, thus the knowledge acquisition and sharing behavior of consumers has undergone revolutionary changes, consumer behavior patterns have changed therewith and push market structure from transaction to communication at the same time.