纸电阅读同步推广系统与读者关联数据挖掘研究

Study on the Paper-Electirc Reading Synchronous Promotion System and the Readers' Associated Data Mining

【目的/意义】图书馆纸电阅读推广,深入挖掘读者数据,有利于图书馆图书馆实现全民阅读文化推广活动。【方法/过程】图书馆为适应新媒体时代读者阅读方式的转换,构建纸电阅读同步推广系统,应用先进网络技术挖掘与关联图书馆读者纸电图书阅读数据与网络阅读社区读者阅读数据,分析读者爱好,推送图书书目,深化阅读推广。【结果/结论】图书馆应用该系统推广阅读,实现全民阅读的互动性、个性化和成效性。

【Purpose/significance】Promoting paper-electric reading and mining reader’s data will benefit the library to achieve the national reading.【Method/process】In order to adapt to the readers’ transformed reading way in the new media era, the library constructed the paper-electric books reading synchronous promotion system.In order to analyze readers’ hobbies, push book bibliographies and deepen reading promotion, the system used advanced web technologies to mine and associate the library readers’ paper-electric books reading data and online reading data.【Result/conclusion】The library also designed paper-electric books reading synchronous promotion service system to achieve interactive, personalized and productive nationwide reading.