新媒体科学传播特色研究:基于6个科学类微信公众号的内容分析

A Research of the Characteristics of New Media Science Communication——An Analysis of the Content of Six Science Wechat Official Accounts

为了认识我国新媒体科学传播的现状,本文对样本科学类微信公众号进行了量化分析,以了解其科学信息传播内容和信息表现形式。结果表明,科学类微信公众号的出现拓展了科学传播的传播渠道。科学类微信公众号在科学主题上均比较多元,同时也积极使用图片、动图和视频等多媒体元素以提高文章的生动性,在内容建设和信息形式方面是积极向好的。

In order to gain a deep knowledge of the current situation of science communication under the context of new media,the paper makes a quantitative study of Science We Chat accounts to find out how the content and the forms relating to science information are arranged.The results of the research indicate that science We Chat has expanded the way of science communication.The science We Chat official accounts are more diverse on science topics,and tend to enrich the content construction and information format of the texts by employing such multimedia elements as images and videos.