森林旅游解说生态效果影响研究——以中西方游憩者为例

Research on the Ecological Effects of Forest Tour Interpretation—— With Examples of Both Eastern and Western Tourists

文章选取加拿大班夫国家公园和中国张家界国家森林公园为问卷调研地,从中西方森林游憩者生态知识增长、生态体验获取、生态态度形成、生态行为产生及其整体作用角度对森林旅游生态解说效果影响进行研究,旨在运用回归分析实证检验其解说效果的内在关联。结果显示:(1)中西方森林游憩者生态知识、体验、态度、行为整体作用与森林旅游生态解说效果存在显著回归关系;(2)中西方森林游憩者生态知识、体验、态度、行为均对森林旅游生态解说效果存在显著正向影响。

With Banff National Park of Canada and Zhangjiajie National Forest Park of China as the research targets, the questionnaire in the study investigated the growth of ecological knowledge, the ecological experience, the formation of ecological attitude, the generation of ecological behavior and its overall effect on the forest tourism interpretation. Moreover, this study used the regression analysis to empirically test the internal relations of these factors on the interpretation effect.The result showed that：（1） The ecological knowledge, ecological experience, ecological attitude and ecological behavior of both eastern and western tourists had a significant regression influence on forest tourism ecological interpretation.（2） The ecological knowledge, ecological experience, ecological attitude and ecological behavior of both eastern and western tourists had a significant positive influence on forest tourism ecological interpretation.