摘要
西安乐华城游乐场是西北地区娱乐参与性主题公园的代表，发展中存在部分问题，分析其战略发展现状具有一定的借鉴意义。本文从乐华城游乐场所处的外部环境分析其面临的机遇和挑战，从内部环境的分析中概括出优势和劣势，最后基于SWOT模型对乐华城游乐场的战略发展进行了分析，并针对性地提出了战略发展建议。
Xi＇an Lok Wah City Playground is a representative of the participatory theme park in the northwest region. There are some problems in the development and analysis of its strategic development status. This paper analyzes the opportunities and challenges faced by the external environment of Lehua City Playground, and summarizes the advantages and disadvantages from the analysis of the internal environment. Finally, based on the SWOT model, this paper analyzes the strategic development of Lehua City Playground, Put forward the strategic development proposals.
作者
张筱韵
Zhang xiaoyun(Northwestern Polytechnical University Affiliated Middle School, Xi＇an, Shaanxi 710016, China)
关键词
内部环境分析
外部环境分析
SWOT模型
internal environment analysis, external environment analysis, SWOT model
