我国主流意识形态话语权建构的日常生活维度

Construction of the discourse power of China's mainstream ideology in the perspective of the people's daily life

以日常生活的维度建构我国主流意识形态话语权,首先要以民生问题为导向,夯实经济基础、协调各种利益关系、加强人文关怀,增强我国主流意识形态的说服力;其次要以大众传媒为载体,传播时代精神、打造精品电视节目、营造风清正气的网络环境,增强我国主流意识形态的凝聚力;最后要以民族文化为纽带,把握民族文化心理结构特征、将民族文化与人们的生产生活相融合、保护民间优秀传统文化,增强我国主流意识形态的亲和力。

The proper ways to construct the discourse power of Marxist ideology in the perspective of the people＇s daily life include three parts：firstly,we should take the people＇s livelihood as the guide,while consolidating the economic foundation,coordinating the relationships of various interest groups and strengthening humanistic concern;secondly,we should use the mass media as the carrier,while spreading the epochal spirit,providing high-quality TV programs and creating a network environment of a healthy atmosphere to strengthen the cohesion of China＇s mainstream ideology;finally,we should take the national culture as the link,while grasping the structural and psychological characteristics of the national culture,integrating the national culture with the people＇s production and life,protecting the fine traditional folk culture to enhance the affinity of China＇s mainstream ideology.