受众视域下电视真人秀节目的发展研究

Research on the Development of Reality Show from Audience's Perspective

经过十几年的发展,真人秀节目逐渐成为我国电视节目的主流,竞赛类真人秀、才艺真人秀、亲子类真人秀等各类电视真人秀节目相继霸占荧屏,为受众提供了多样化的收视选择,反过来,受众也影响着真人秀节目的生死存亡。从本体与受众:戏剧化的情境营造及其"慢综艺"倾向;核心和受众:合理塑造人物形象;明确目标受众群体,把握受众的心理需求等三个方面展开分析,从受众的角度为未来电视真人秀节目发展提出建议。

After more than ten years＇ development, reality show has gradually become the mainstream of China＇s TV program, competition show, talent show, parent-child reality show and other various reality shows occupy the television screen, providing audience diversified choices, and in turn, audience affect reality show＇s survival and extinction. This paper is going to analyse from three aspects that are program noumenon and audience： dramatic situation creation and ＂slow variety show＂ tendency; core and audience： reasonable shaping of characters image and clearing target audience explicit and understanding people＇s psychological needs,and the above aspects could give some feasible suggestions to the future development of reality show from the perspective of audience