摘要
介绍了德州售电公司的市场运营模式,详细分析了售电公司参与市场运营的市场交易模式、风险规避方法以及市场营销策略。借鉴德州售电公司市场运营的成功经验,基于我国新电改的背景,从定价方式、风险规避以及市场营销3个方面对我国售电公司的运营提出建议。
This paper introduces the market operation modeof electricity sales company in Texas, analysing the companies' mar-keting transaction model, risk aversion methods and marketing strat-egy in detail. Based on the successful experience of Texas' electrici-ty sales company and the background of new electricity reform inour country, this paper puts forward some suggestions on the opera-tion of China's electricity sales company from three aspects of pric-ing, risk aversion and marketing.
出处
《电力需求侧管理》
2017年第5期60-64,共5页
Power Demand Side Management
关键词
新电改
德州售电公司
运营模式
启示
new electricity reform
Texas electricity sales company
operation mode
enlightenment
