符号学视角下新媒介发展对美丽乡村建设的意义

The Significance of New Media Development to the Construction of Beautiful Countryside from the Perspective of Semiotics

传播技术与传播手段的发展影响着社会前进的速度,近年来,以手机、网络为代表的新媒介发展迅猛,其覆盖范围随着新媒介技术的更新和业务的拓展逐渐扩大,新媒介的影响力不再局限于城市,它们的影响力触及农村,并且在美丽乡村建设中发挥着巨大的作用。本文从符号学角度审视了新媒介在美丽乡村建设中的作用,从拓宽"聚合轴"和"元语言冲突"两个方面阐述了新媒介发展对美丽乡村建设的意义。

The development of communication technology and means of communication influence the speed of social progress. In recent years, the new media, represented by mobile phones and networks, are developing rapidly, and their coverage expands gradually along with the development of technology and business scopes. No longer confined to cities, the influence touches the countryside, and plays an important role in the construction of beautiful countryside. This paper examines the role of the new media in the construction of beautiful countryside from the perspective of semiotics, and expounds the significance from the two aspects： widening the ＂paradigmatic axisM and f,meta language conflict.