区域文化产业发展的基础与路径分析——以云南省为例

The Foundation and Path Analysis of Regional Cultural Industry Development -Taking Yunnan Province as an Example

随着工业社会向服务型社会的转变，特别是在经济新常态的背景下，文化产业成为我国后危机时代的经济发展的新增长点。地处我国西南边陲的云南。以风光秀丽、历史悠久、独特的风俗民情以及众多的名胜古迹而闻名于世。丰富多彩的民族民间文化成为云南文化产业发展的基础。云南文化产业依托民族文化资源、特色民族品牌的打造以及政策的支持等优势条件．促进了文化产业的发展，成为云南发展的支柱性产业，但在发展过程中也存在着过度依赖文化资源开发、文化发展理念落后等问题，本文针对上述问题提出了相关的发展路径选择。

With the change of industrial society to service-oriented society, especially in the background of the new economic norm, the cultural industry has become a new growth point of economic development in China＇s post-crisis era. Located in the southwest border of Yunnan Province, it is famous for its beautiful scenery, long history, unique customs and folklore and many famous monuments. The colorful folk cukure has become the foundation of Yunnan＇s cultural industry development. Yunnan cultural industry relies on the national cultural resources, the characteristics of national brand building and policy support and other advantages to promote the development of cultural industries, become a pillar of the development of Yunnan industry, but in the development process there are excessive dependence on cultural resources development, Cultural development concept behind the problem, this paper for the above issues put forward the relevant development path selection.