从台湾添兴窑陶艺村看传统手工艺产业的转型

Research on the Transformation of Traditional Handicraft Industry Form Tianxing Kiln Ceramic Art Village in Taiwan

在工业化和信息化快速发展的当下,传统手工艺产业面临致命的挑战。一方面受到机械化、大批量的低成本产品冲击,另一方面新材料和新工艺催生新的艺术形式更符合当下审美标准和生活需求,正在逐渐取代传统手工艺。如何使传统手工艺产业在新形势下焕发生机,是产业和学界都在思考的热门话题。地处台湾非主流陶瓷产区的添兴窑陶艺村是传统手工艺产业转型的成功个案,其文化创意产业转型过程值得思考和借鉴。

With the rapid development of industrialization and informationization,handicraft industry is facing a fatal challenge.For one hand,the challenge comes from the low cost of mechanically mass production.For the other hand,new materials and new technology have given rise to the new art forms which are more popular.The traditional handicraft industry is hard to survive in this times.How to make the traditional handicraft industry vitality under the new situation is becoming a hot topic today.Tianxing kiln ceramic art village is located in the non mainstream ceramic producing areas of Taiwan,but it is a successful case of traditional crafts industry transformation.The transformation process of its cultural and creative industries is worth thinking and learning.