摘要
中国会展业进入迅速发展时期，每年以20％的速度增长，在发展过程中需要借鉴一些会展强国的经验。德国是世界上会展业最发达的国家。本文分析中国和德国的会展现状及管理模式，提出我国会展业发展的启示和展望。
China＇s exhibition industry has entered a period of rapid development, with an annual growth rate of 20%. In the development process, some experience of exhibition power is needed. Germany is the most developed country in the world. This paper analyzes the present situation and management mode of China and Germany, and puts forward the enlightenment and prospect of the development of China＇s exhibition industry.
作者
文秀勤
Wen Xiuqin(Henan University of Finance and Economics, Zhengzhou 451464, China)
关键词
德国会展业
中国会展业
会展管理模式
German exhibition industry
China exhibition industry
Exhibition management model
