思想政治工作传统优势与新媒体融合研究

ON COMBINATION OF TRADITIONAL ADVANTAGES OF IDEOLOGICAL AND POLITICAL WORK AND NEW-MEDIA

党的思想政治工作在内容、方式、阵地和队伍等方面都具有它的传统优势,但由于新时期思想政治工作传统优势与新媒体技术融合不足,影响了思想政治工作的实效。思想政治工作必须从优化思想政治工作内容、创新思想政治工作形式、加强新媒体监管体系、打造信息化思政队伍等方面将其传统优势与新媒体融合,运用新媒体技术使工作活起来,从而推进新时期的思想政治工作取得新成效。

The ideological and political work of the Party has its traditional advantages in aspects like content,form,subjects and groups,etc,but this advantages becomes less effective with the development of the new-media era. Ideological and political work must combine its traditional advantages with new-media,which can help to liven up this work to compliment each others’ advantages and thus to advance ideological and political work in the new era in achieving new effects.