高校校园微信公众平台的优化传播策略研究

COLLEGE CAMPUS WECHAT PUBLIC PLATFORM TO OPTIMIZE COMMUNICATION STRATEGY RESEARCH

随着自媒体技术的发展和高校教育改革的需求,构建校园微信生态已经成为必要之举。校园微信公众号在各大高校如雨后春笋般应运而生,并以其服务便捷、方便学校办公管理等优势受到师生的青睐。但其在筹备、搭建、分类及运营中仍存在着诸多问题亟待解决,例如内容定位不准确、缺乏原创、功能不健全等。本文就从校园微信公众平台的运营现状谈起,试总结出优化传播的策略和方法。

with the development of media technology and the demand of the reform in education of colleges and universities,build WeChat ecological campus has become a necessity. Campus We Chat public number in colleges and universities have sprung up arises at the historic moment,and with its convenient service,convenient advantages favored by the teachers and students of the school office management,etc. But it is in the preparation,structure,classification and operation still exist many problems to be solved,such as inaccurate positioning,lack of original content,the function is not perfect,etc. In this paper,from the operating status of campus WeChat public platform,try come to the conclusion that the spread of the optimization strategies and methods.