新媒体时代高校共青团宣传工作机制创新研究

Innovation Research on Propaganda Mechanism of Communist Youth League in Universities and Colleges in New Media Age

新媒体的发展给高校团委宣传工作带来了新的发展机遇,与此同时,也迎来了一系列的挑战。互联网时代下,大学生已逐渐成为使用新媒体的主体,因此,将新媒体运用到高校共青团宣传工作中,可以达到让团学工作更好地融入共青团员生活的目的,真正做到来源于学生,服务于学生。

The development of new media brings not only new opportunities for propaganda work of collegeYouth League Committee, but also a series of challenges. In the internet era,college students gradually becomemain users of new media. Therefore, applying new media to propaganda work of college Youth League Committeecan achieve the goal of integrating League work into the life of Communist Youth League member better, to make itcome from students and serve students really and truly. This article discusses problems faced by propaganda work ofthe Communist Youth League in the new media time and puts forward the corresponding solutions.