中国IP影视剧改编现状研究

Research on the Status of Chinese IP Drama Adaptation

近年来,中国的荧幕上掀起了IP改编影视剧的热潮。因为IP具有大量粉丝基础,拥有易于改编为剧本的优秀内容,再加之"一剧两星"政策开始实施,使其广受资本、影视剧制作方和观众的欢迎。但在当今市场经济氛围高涨的环境下,IP在改编为影视剧时,出现了制作水准较低、题材单一、同质化明显、缺乏成熟商业模式及一味迎合观众的低层次需求,以轻浮庸俗内容博取眼球等问题。这将对IP影视剧行业和社会风气产生负面影响。本文通过理性分析IP影视剧兴起的原因及改编时存在的问题,提出解决此类问题的相关建议,希望可以为IP影视剧行业的健康持续长久发展提供更开阔的思路。

In recent years, China＇s TV and film world set o1-1 a tidal wave ot adapting It＇ into fitm aria television drama. Because IP has a lot of fans and excellent contents that is easy to be adapted for script, coupled with＂ a drama two star＂policy＇s implement, IP adaptation is popular with capital, producers of the TV drama and audience. But the business atmosphere is rising in today＇s market economy environment, when IP is adapted for film and television drama, there are some obvious problems such as the low production level, similar theme, homogeneity, lacking of mature business model, catering to the audiences＇ low level tastes and win the eye balls with frivolous vulgar content. This will have a negative impact on the IP drama industry and social atmosphere. In this paper, through rational analysis of reasons for the rise of IP drama and problems of IP drama adaptation, relevant suggestions regarding with these problems were put forward, hoping to provide a more open approach for a healthy and sustainable development in IP drama industry for a long time.