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博物馆文化衍生品文物元素选取动因与策略 被引量:3

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摘要 作为文化、市场和设计三种行为的结合,博物馆文化衍生品文物元素选取受到文物元素符号、用户体验、创意设计表达等多重动力因素影响。在实际操作中,博物馆文化衍生品文物元素可以采取基于认知心理的向善向美策略、基于文物特色的差异化策略、基于热点动态的聚焦策略、基于产品对象的对应策略、基于元素模仿的延伸策略等,以改善文物元素利用状况,进而提高博物馆文化创意产品开发效率、文化效益和市场收益。
作者 张奎
出处 《艺术生活》 2016年第6期52-55,共4页 Art & Life
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